Living the High Life
Vita di Alta is a high end automotive lifestyle company who provides their members with elite, top-shelf and exclusive wares, curated by Vita di Alta stylists. These items are placed in a customized box befitting the wares within. This box is personally delivered to member's door via concierge service. The Vita di Alta Team stressed the importance of a very clean, and flexible logo with a touch of Italian and automotive style.
The logo concept is derived from observing the shape of a men's formal vest, suit jacket collars and the folding of pinstriped clothing. Colors were selected for their vibrancy and refreshing take on a classic Italian color pallet. The three lines generate a sense of movement, pay homage to stylish racing stripes, and abruptly change direction like a hairpin turn. Shadowing and monochromatic color-shifts of the backside solidify the effect. The beauty of this logo is it's ability to act as both pattern or badge, depending on artistic application.
The logo concept is derived from observing the shape of a men's formal vest, suit jacket collars and the folding of pinstriped clothing. Colors were selected for their vibrancy and refreshing take on a classic Italian color pallet. The three lines generate a sense of movement, pay homage to stylish racing stripes, and abruptly change direction like a hairpin turn. Shadowing and monochromatic color-shifts of the backside solidify the effect. The beauty of this logo is it's ability to act as both pattern or badge, depending on artistic application.
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Corporate Pattern
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