GNLD, a 60-year-old direct sell company, refocused it's extensive nutritional line of products to the NeoLife sub-brand.
The goal was not to throw out any of the rich history or validated science, but rather, give the sense of a 60-year old startup that is refreshing, exciting and trustworthy.
Project: Rebrand and reintroduce NeoLife brand
Client: GNLD/NeoLife
Agency: In-house
Team of Eight: CEO, Pharmaceutical Labeling Consultant, Lead Graphic Designer, two designers(including me)
Function: Designer
Role: Collaborative Art Direction, packaging design, photo composites, photo illustration
The new design needed to convey "whole-food sourced with solid scientific underpinnings". One challenge was to correctly identify or modify whole-food imagery to reflect the exact species of fruit and vegetable ingredients. The other challenge was to adhere to FDA supplement packaging standards for type size and color. These obstacles were overcome by daily collaboration with experts in the field of nutrition science, food technology and legal criterion. Ultimately, the new labeling honors the brand name, but allows for the product's whole-food sourced, scientifically backed nutritionals to speak boldly, "Based in Nature, Backed by Science."
The goal was not to throw out any of the rich history or validated science, but rather, give the sense of a 60-year old startup that is refreshing, exciting and trustworthy.
Project: Rebrand and reintroduce NeoLife brand
Client: GNLD/NeoLife
Agency: In-house
Team of Eight: CEO, Pharmaceutical Labeling Consultant, Lead Graphic Designer, two designers(including me)
Function: Designer
Role: Collaborative Art Direction, packaging design, photo composites, photo illustration
The new design needed to convey "whole-food sourced with solid scientific underpinnings". One challenge was to correctly identify or modify whole-food imagery to reflect the exact species of fruit and vegetable ingredients. The other challenge was to adhere to FDA supplement packaging standards for type size and color. These obstacles were overcome by daily collaboration with experts in the field of nutrition science, food technology and legal criterion. Ultimately, the new labeling honors the brand name, but allows for the product's whole-food sourced, scientifically backed nutritionals to speak boldly, "Based in Nature, Backed by Science."
Product Labels
Marketing Collateral
Health Talk Presentation
The Health Talk Presentation is used to explain the state of American health, and how the healthy food you eat, and healthy lifestyle choices can promote a healthier, happier You.
This presentation is designed to be a "First Impressions" for the brand of NeoLife and the Promoter giving the talk. My goal was to unify the design elements, tastefully and cleanly presenting the information whilst keeping in mind that the Promoter, their effort and business is the key focal point.
Project: Web Health Talk Powerpoint Presentation
Client: NeoLife
Agency: In-house
Team of One: Designer(me)
Function: Designer
Role: Design, Animation, Copy Writing
This presentation is designed to be a "First Impressions" for the brand of NeoLife and the Promoter giving the talk. My goal was to unify the design elements, tastefully and cleanly presenting the information whilst keeping in mind that the Promoter, their effort and business is the key focal point.
Project: Web Health Talk Powerpoint Presentation
Client: NeoLife
Agency: In-house
Team of One: Designer(me)
Function: Designer
Role: Design, Animation, Copy Writing
