Publication Design
The Problem
Lifestyle Magazine was an aging quarterly publication focused on training, encouraging and celebrating Promoters and their NeoLife business. It also was used as sales tool to introduce prospects to lifestyle changes while advertising product offerings and upcoming events. The News You Can Use journal shipped as a 2-color, copy heavy, 4-page science journal. Surveys, interviews and subscription renewals suggested the usefulness was minimal, and readership was low. Action must be taken.
The Solution
The News You Can Use was combined into the Lifestyle Magazine to simply distribution, and expose more readers to important content they previously were not subscribed to. Each issue aimed to have a strong thread of scientifically backed claims to build legitimacy and trust in the brand, while also focusing on topics and health trends relevant to a younger generation of Promoters.
Reception to the redesign of Lifestyle was reported as extremely well received and Promoters frequently commented that it is most useful issues for business building.
Project: Combine and redesign Lifestyle Magazine and News You Can Use science journal
Client: NeoLife
Agency: In House
Function: Senior Graphic Designer
Role: Art Direction, Cover Design, Layout Design, Illustration and Icon Design
Lifestyle Magazine was an aging quarterly publication focused on training, encouraging and celebrating Promoters and their NeoLife business. It also was used as sales tool to introduce prospects to lifestyle changes while advertising product offerings and upcoming events. The News You Can Use journal shipped as a 2-color, copy heavy, 4-page science journal. Surveys, interviews and subscription renewals suggested the usefulness was minimal, and readership was low. Action must be taken.
The Solution
The News You Can Use was combined into the Lifestyle Magazine to simply distribution, and expose more readers to important content they previously were not subscribed to. Each issue aimed to have a strong thread of scientifically backed claims to build legitimacy and trust in the brand, while also focusing on topics and health trends relevant to a younger generation of Promoters.
Reception to the redesign of Lifestyle was reported as extremely well received and Promoters frequently commented that it is most useful issues for business building.
Project: Combine and redesign Lifestyle Magazine and News You Can Use science journal
Client: NeoLife
Agency: In House
Function: Senior Graphic Designer
Role: Art Direction, Cover Design, Layout Design, Illustration and Icon Design
