NeoLife Convention // Seattle, Washington
Each year, NeoLife organizes a Convention where hundreds of Promoters gather together to celebrate, collaborate and ideate on issues of health, wellness and the NeoLife business opportunity. It is an event where you can hear from the top Promoters, gaining tips on owning a NeoLife business, chat with the scientists who have conceptualized and formulated the newest product offerings(typically revealed at Convention), as well as receive bonus checks for the years hard work.
Project: NeoLife Convention 2018, Seattle
Client: NeoLife
Agency: In House
Team of Four: CEO, Director of Marketing, Director of Events, Designer(Me)
Function: Senior Graphic Designer
Role: Coordinate with Vendors and Director of Events regarding Branded Signage, Animated Digital Backdrop, Main Hall Entry Unit, Registration/Information Booth, New Product Announcement and launch materials: Product Label Design, Flyer, Banner, Powerpoint Presentation
Project: NeoLife Convention 2018, Seattle
Client: NeoLife
Agency: In House
Team of Four: CEO, Director of Marketing, Director of Events, Designer(Me)
Function: Senior Graphic Designer
Role: Coordinate with Vendors and Director of Events regarding Branded Signage, Animated Digital Backdrop, Main Hall Entry Unit, Registration/Information Booth, New Product Announcement and launch materials: Product Label Design, Flyer, Banner, Powerpoint Presentation
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45' x 15' Back Projected Screen
Animation cycled every 30 minutes (Sped-up here) |
Main Hall Entrance
30' x 9'
30' x 9'
Magnesium Complex —
New Product Announcement
The whole food based Magnesium Complex supplement was announced at Convention. I was tasked to design the Product Label, Powerpoint Presentation, the Product-Detail Flyer and Discussion Banner.
Project: Magnesium Complex Announcement Event and Launch Materials
Client: NeoLife
Agency: In House
Team of Three: CEO, Director of Marketing, Designer(me)
Function: Senior Graphic Designer
Role: Product Label Design, Product-Detail Flyer, 8x8x1 Discussion Banner, Powerpoint Presentation
Project: Magnesium Complex Announcement Event and Launch Materials
Client: NeoLife
Agency: In House
Team of Three: CEO, Director of Marketing, Designer(me)
Function: Senior Graphic Designer
Role: Product Label Design, Product-Detail Flyer, 8x8x1 Discussion Banner, Powerpoint Presentation
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Powerpoint
This presentation focused on the unspoken problem of poor magnesium balance in the American diet, as well as the solution in which NeoLife formulated and launched at Convention. Working with the keynote speaker and scientist, my goal was to design a simple and clear slide template around the provided content that embraced elements of the Seattle theme and displayed the product's whole-food sourced ingredients.
Discussion Banner
As Promoters exited the Main Hall, they were greeted by a number of Product & Science staff who were available to discuss the benefits of magnesium complex supplementation. This banner was used both as backdrop and a point of discussion for the staff and scientists.
