Living the high life.
Vita di Alta is a high end automotive lifestyle company which supports their members with elite, top-shelf and exclusive wares selected or designed by their stylists, all personally delivered to their door in a branded box via concierge service.
The VdiA Team expressed a desire for a clean, Italian-inspired corporate identity that was flexible enough to be applied to a multitude of materials but iconic and memorable. Though classic in it's soul, the execution must feel modern.
Setting the standard.
It was expressed that IBM and related brands resonated with Criterion Law's core beliefs. Additionally, logos comprised of geometric shapes spoke of order, logic and measured actions... all of which Criterion Law provides.
Using this information, a strict 2-dimensional grid was developed, but rotated to reveal a whole new dimension, visually expressing the depth of knowledge and experience available at Criterion Law. The geometry is solid, stable and measured. It represents the unique blend of trial and litigation law forged into the letters "C" and "L", fused into one complete mark.
Roadtrip findings. On the CA 1 2012
Sparking creativity. SFMoMA 2012
Fresh, new product packaging. NeoLife 2014